The China Hardware Products Association said recently that after 30 years of rapid development, China has become the world's most important tool manufacturing center and consumer market. In addition to fully meeting the domestic market demand, hand tools and electric tools produced in China have also been exported to all parts of the world. Shi Senlan, executive vice president of the China Hardware Association and chairman of the tool branch, said in an interview with reporters that at present, China's tool and hardware industry is in a critical period of improving its core competitiveness. Mainstream enterprises in the industry are increasing the investment and transformation of technology and equipment to take a healthy development path of low-carbon, environmental protection and energy conservation. Based on this, domestic tools set the development goals for the next five years, and strive to achieve the transformation and upgrading from quantitative change to qualitative change through the joint efforts of the whole industry.

Shi Senlan said that at present, 70% of the total global tools are produced by enterprises in China, the United States, Germany and other places. Among them, Chinese tool manufacturing plays an important role in the global industrial chain. According to the statistical information from the customs, during the 11th Five-Year Plan period, the annual growth rate of China's tool exports exceeded the total value of China's export of various tools in 2010 by more than 8 billion dollars; From January to June this year, the export volume reached 4.904 billion US dollars, up 25.4% year on year. At present, more than 160 countries in the world have Chinese tool products.

It is reported that in the next five years, domestic tools will strive to achieve new breakthroughs in product development, standard formulation and market development. There are five specific development goals:

First, on the basis of stable growth, the whole industry will strive to achieve export value of US $10 billion by 2015, of which the export of independent brands will strive to reach 10-15. Second, it is to guide leading backbone enterprises to form a joint force and participate in the international market competition through optimizing the allocation of equity. In this process, enterprises with high energy consumption and high pollution should be basically eliminated. The third is to introduce advanced management system, strengthen R&D and innovation, strive to establish one or two provincial or engineering technology centers, ensure that the funds for R&D and innovation are not less than 5% of the sales revenue, and half of the patents that have been declared or obtained will be put into actual use. Fourth, we should encourage large enterprises to do a good job in quality management, establish high-level laboratories equipped with advanced professional testing instruments, and use them for daily quality supervision. Fifth, expand the popularity of Chinese brands in the international market, and strive for more Chinese-made tool products to enter the high-end foreign market; At the same time, increase the share of domestic high-end products.

Shi Senlan said that in order to achieve the above goals, first of all, we should vigorously do a good job in the cultivation of Chinese tool brands, especially in the domestic and foreign markets to improve and expand the popularity of Chinese tool independent brands, so that enterprises can continuously improve their competitiveness in the process of cultivating and creating brands, increase the investment in technology and equipment, and strive to form a group of enterprises with an annual output value of 1 billion yuan in the next 5 to 10 years, It has also cultivated 3 to 5 world-famous tool brands and a large number of well-known domestic tool brands.

Zhang Dongli, president of the China Hardware Association, added that during the 12th Five-Year Plan period, the domestic tool industry should increase the pace of transformation and upgrading. Production enterprises should pay more attention to quality safety and technological innovation. Only in this way can China's tool industry realize its transformation from a manufacturing power to a manufacturing power. At the same time, the whole industry can not compete with each other. The peers should cooperate with each other and promote the development of their own and global hardware industry through cooperation with international peers.

At present, a number of well-known enterprises have emerged in China's tool industry, such as Shandong Wendeng Power Tool Group, Zhejiang Ningbo Great Wall Precision Industry Co., Ltd. The leaders of these enterprises also expressed their views on the development direction of the industry in the next five years and the development focus of the enterprise. Yu Xingjiang, chairman of Shandong Wendeng Power Tools Group, said that the rapid growth of the economy and the substantial increase of income have led to the increasing demand for high-end and branded tools in the market, which is also the key to improve the competitiveness of domestic tools in the future. Like other manufacturing industries in China, at present, domestic tools are facing challenges such as rising labor costs, shortage of supporting products, insufficient power resources, and increasingly stringent environmental protection requirements. How to achieve sound development in the face of these difficulties, the development principle determined by Wendeng Power Tools Group is to further strengthen the company's flagship products represented by adjustable wrenches, locking pliers, sockets and sets of tools, The production lines of these products should be improved to ensure high efficiency and high quality. At the same time, strengthen the brand. At present, Wendeng Power Tools Group has registered its original export brand MAXPOWER as the Maipo brand in China, and established Wendeng Maipo Tools Co., Ltd. with an investment of 100 million yuan for the construction of the brand.

If a manufacturing industry does not have its own brand, it can only make wedding clothes for others. How do enterprises build world brands? This can not be achieved simply by making a few advertisements. It needs a strong support system composed of factors such as product quality, technical level, brand strategy, intellectual property, and corporate culture. Since its establishment in 1984, Great Wall Seiko has established the awareness of brand creation and brand protection, formulated the five-high action guidelines for the introduction of high-quality equipment, high-tech, and high-level talents, and formulated high standards and high-quality production, and achieved outstanding results. Great Wall Seiko strives to approach the world brand goal through unremitting innovation in the next five years, centering on the development focus of the global tool industry.